Released on: November 15, 2007, 12:16 pm

Press Release Author: William Comcowich / CyberAlert, Inc

Industry: Internet & Online

Press Release Summary: CyberAlert, Inc., the worldwide media monitoring and
measurement service, today announced the launch of CyberAlert VDO, the first
subscription service that automatically searches and monitors for new video clips
posted on video sharing websites. The new video monitoring and clipping service
also tracks news videos posted to online news sources.

Press Release Body: CyberAlert, Inc., the worldwide media monitoring and measurement
service, today announced the launch of CyberAlert VDO, the first subscription
service that automatically searches and monitors for new video clips posted on video
sharing websites. The new video monitoring and clipping service also tracks news
videos posted to online news sources.
The new service is designed to assure that corporate communications, public
relations, marketing and product management staff are alerted as soon as possible
to new consumer-generated video clips containing references to their companies and
brands.
CyberAlert VDO automatically monitors 200+ online video sharing and news sites for
mentions of key words in the meta tags and text descriptions of video clips. The
service searches and tracks over 500,000 new video posts each day including video
news clips, TV clips, movie clips, music videos and consumer-generated videos. The
service delivers newly posted video clips on the same day or next day.
"Most major companies recognize the necessity of monitoring consumer-generated
videos and have been using internal staff or agency personnel to do the task
manually," declared Bill Comcowich, President & CEO of CyberAlert
(www.cyberalert.com). "CyberAlert VDO can monitor more online video sites, more
thoroughly, more accurately and at lower cost than using in-house staff. In
addition, the CyberAlert VDO service provides an online archive that automatically
stores each client's video clips, including hotlink, descriptive text, viewer
comments and number of views." The archive also includes collaborative tools to
manage and share video clips.
Consumer-generated videos distributed on video sharing sites have significantly
impacted many companies and brands. A consumer-generated video on how to pick a
bike lock almost destroyed the company that makes Kryptonite brand locks. Video of
the laptop explosion in LAX caused considerable problems for Dell. And AT&T got
slammed in online videos about iPhone bills.
On the positive side, the fountains video boosted sales of Mentos mints. Online
videos on how to solve the Rubik's Cube (Part 1, Part 2) and videos of record time
performances have accelerated resurgence of the puzzle's sales. Consumer-generated
videos have both harmed and benefited the careers of celebrities such as Paris
Hilton (censored), Britney Spears, Michael Richards ("Kramer") and Judson Laippley
(Evolution of Dance). And online videos can be successful promotional tools for
most any product including mountain bikes, blenders, online maps, lite emitting
clothes, banned commercials (condoms), or political positions. The most popular
online videos deliver more impressions than articles in most newspapers and consumer
magazines.
Corporate communications, public relations and marketing departments are expected to
use the new CyberAlert online video monitoring service to protect corporate and
brand reputation, to measure public relations and viral marketing programs, and to
gather market intelligence about companies, products and trends.

Corporations, government agencies and not-for-profit organizations can order a
14-Day No-Risk Free Trial of CyberAlert VDO online video monitoring service
(https://secure.cyberalert.com/edcals_ftorder_signup.html) along with other
CyberAlert services.
More information about CyberAlert VDO video monitoring and clipping service is
available at http://www.cyberalert.com/online_video_clips.html.
About CyberAlert
CyberAlert\'s worldwide media monitoring and measurement services include CyberAlert
4.0 online news monitoring, (www.cyberalert.com/cyberalert.html) CyberAlert TV
broadcast news monitoring (www.cyberalert.com/cyberalerttv.html), BlogSquirrel blog
monitoring service (www.cyberalert.com/blogmonitoring.html):, Netpinions monitoring
of consumer discussion in message boards and forums
(www.cyberalert.com/netpinions.html), ClipMetrics for online media measurement,
evaluation and analysis (www.cyberalert.com/mediameasurement-a.html) and CyberAlert
EdCals (www.cyberalert.com/editorial_calendars.html).


Web Site: http://www,cyberalert.com

Contact Details: Contact:
Bill Comcowich
CyberAlert, Inc.
800-461-7353